Being a panelist: golden visibility.

Invited to a panel?  Don’t let this opportunity slip by.

It’s a showcase that can boost your credibility and give you visibility that even the best ad campaign couldn’t buy.

You’re an expert in your field. But when an organizer or moderator gives you a platform in front of an audience, your impact is way stronger.

So how do you make it count?

1-Prepare thoroughly

Going in thinking “I’ll wing it” is risky. Without prep, your ideas might get jumbled and your key messages could get lost. You could find yourself in a very uncomfortable situation.

Things to keep in mind:

• Clarify context: Topics, potential questions, speaking time, audience profile, panelist profiles, moderator style, why you’re invited.
• Choose your key messages: what do you want the audience to walk away with?
• Use real examples: anecdotes, analogies, or vivid imagery.
• Practice out loud: role-play possible questions so you sound natural when it counts

2-Stand out

Once you’re on stage, stay engaged and make eye contact with the moderator and other speakers.

A good panelist knows how to make a mark without dominating the conversation.

Some rules to help you stand out:

Be concise

• Respect your time slot;
• Get to the point;
• Say more with less.

Be attentive

• Listen actively and build on others’ ideas;
• Read the room;
• Don’t interrupt. Signal the moderator if you want to jump in.

Be authentic

• Speak with passion and energy;
• Stay polite even when you disagree.

Panels can be dynamic and fast-paced. You won’t have time to share everything, so focus on your key messages.

3-Make the most of this spotlight

Being chosen as a panelist is a unique chance to have your expertise showcased in front of a pre-selected audience.

Use this platform to:

• Promote your socials;
• Invite your clients, colleagues, and your team;
• Encourage follow-ups to keep the conversation going.

In short, success comes from smart prep, clear messages, and genuine engagement. Putting these tips into action will help you make a lasting, even unexpected impression.